It is ironic therefore that Ofcom cited the Sunrise Radio group’s superior financial resources as one of the key reasons for leaving the Slough licence with that organisation. The statement said, in part:
“This combination of strong competition for listeners and a somewhat heterogeneous licence area have historically made the Slough, Windsor & Maidenhead licence an extremely challenging one to operate. In this context, therefore, the Broadcast Licensing Committee took the view that the assessment of the applications under section 105(a) was of particular significance in this award.
“The Committee considered that the overall business plan proposed by Time 106.6 ('Time') was a realistic and conservative one that was based on existing levels of listening and revenue, but nevertheless anticipated the station becoming self-supporting in the new licence period. This follows a period which has seen the station's annual losses narrow considerably, partly as a result of cost savings achieved by co-locating in Southall with other stations owned by Time's parent company Litt Corporation. The ability of Litt Corporation to provide Time with funding as and when necessary, which it has consistently done in the past, also provided reassurance of the applicant's ability to maintain the service.”